For the historic global launch of the Nike Caitlin 1, Caitlin Clark’s first signature sneaker, Nike and JD Sports took over Indianapolis’s iconic Long’s Bakery, home of Caitlin’s favorite donut. On launch day, the bakery became “Caitlin’s Extraordinary Treats,” a hometown celebration with exclusive donut drops and giveaways for fans.
I created the “Caitlin’s Extraordinary Treats” logo, the centerpiece of the activation. Additional, working within Nike’s established visual identity, I applied it’s typography, colors, textures and patterns to original designs wrapping the bakery’s building, doors and windows, then carried that look across packaging, apparel, merch, and social.
Deliverables include: Logo, building banner, door, window graphics, giveaway t-shirts, hats, aprons, rally towels, cereal bowls, tumblers, coffee cups, gift card holders, and social posts.
Client
Nike / JD Sports / 14th and Market
Caitlin’s extraordinary treats
Date
October 2026
Project Type
Logo Design, Experiential Design
